|

Emap Glenigan has been successful
in growing thousands of businesses over the last 30 years.
You can share in this experience, below we have illustrated
just a few of the many ways in which our clients have
put Emap Glenigan information to profitable use. Click
on the appropriate links to take you to an example of
that kind of project report to demonstrate the depth of
information available. Click on the button below each
example to register for a FREE TRIAL to the service to
experience for yourself the advantage Emap Glenigan can
deliver to your business


"Top
retailers use Emap Glenigan to get
the jump on competitors"
A number of top retailers use Emap Glenigan data to spot
where their competitors are planning new outlets. They
then use this intelligence as advanced warning to formulate
a defensive strategy against the new threat. Some supermarkets
use it to prioritise which stores to refurbish or extend
first to get the jump on the possible opportunity.
Other retailers find it is productive
for them to lodge objections at the local authorities
against this new planning permission – thereby delaying
or stopping the proposed development.
Many take Emap Glenigan’s data and use the information
to decide on future store locations studying the demographics
in the area to identify up and coming localities.
Back to top


“Over
80% of the top 20 main contractors use Emap Glenigan information”
Over 80% of
the top 20 contractors use Emap Glenigan leads to formulate
strategy and secure business. The leads service provides
details of every planning application in the UK –
at the stage when the architect or clients are compiling
the tender list. Contractors can spot opportunities and
focus directly on the projects that are relevant for them
at a time that is ideal for them to make and approach.
Business relationships are becoming
increasingly important in such a demanding industry. By
using Emap Glenigan’s data contractors are firstly
able to identify who to focus on and then how to contact
them.
Back to top


“Refurbishment
contractors alerted to over 200 contracts every week”
The construction market has experienced
significant change over the last few years with a substantial
increase in refurbishment schemes – the majority
of which do not require planning permission.
Any contractors relying on a leads service,
which simply used the planning authorities as a source
would miss out on up to 200 contracts each week.
Emap Glenigan has invested significantly
over the last three years to investigate new sources of
information and build relationships with clients and consultants
to find out what is happening “outside of planning”.
Currently over 40% of the leads it adds to its database
each day are from non-planning sources unique to Emap
Glenigan.
Back to top

“ Commercial
property developers source new sites with Emap Glenigan”
The increase in commercial property
prices over the last 2 years and general change in the
economic climate has lead to a nationwide rise of new
build and increasingly refurbishment within the property
market. By using Emap Glenigan’s data property developers
can keep ahead of the competition when searching for suitable
sites or buildings.
The UK’s most prestigious and
well-known developers use Emap Glenigan’s information
at all planning stages. They use land sale data to their
advantage, by approaching the vendor as and when planning
approval has been granted and not weeks later.
Other leading companies in this market
sector use Emap Glenigan data to analyse future investment.
Comparing what is due to be built and what demand exists
in any particular region.
With 40% of Emap Glenigan’s
leads added to the database using non-planning sources
we also provide information at the pre-planning stage.
This information is invaluable as it allows our subscribers
to observe future opportunities at the most earliest stage
possible.
Back to top


“Telecom
companies spot expansion opportunities before their competitors”
Following the recent turbulent period
in the telecomm market, Emap Glenigan’s invaluable
sales leads allow telecommunication companies to stay
one step ahead in this very competitive market.
With advanced information on hundreds
of office and industrial property moves each week, the
market leaders are using Emap Glenigan’s information
to put their services in front of the key individuals
when the decisions are due to be made.
Leading telecommunications companies
use the leads service to provide them with the expansion
plans of various companies. Whether offering complete
communication systems, upgrading of existing networks
or complete re-cabling, Emap Glenigan data provides hundreds
of opportunities throughout the UK each week.
Advanced companies also use the information
at the plans approved stage. Whether it is a new office
development, refurbishment or relocation they need to
know at the earliest possible stage to secure business.
Back to top


“Material
manufacturer gets in front of the right people at the
right time”
Material manufacturers use Emap Glenigan’s
information to pursue the right type of business opportunities.
With the market becoming increasingly competitive Emap
Glenigan data is essential for many companies, enabling
them to proactively market themselves.
Many prominent manufacturers use the
leads service at the plans submitted stage. Challenging
the competition, by ensuring that the architect specifies
their products at the earliest stage possible.
After this manufacturers also
use Emap Glenigan’s leads at the main contract award
stage. They target the decision maker in order to protect
their specification type. One expanding materials supplier
stated “We have an excellent product but it is all
about getting in front of the right people at the right
time”
Back to top


“Specialist
sub-contractor secures £1.5m contract within 2 weeks
of using Emap Glenigan”
Most building contracts require a specialist
sub-contractor of some kind and these contracts are amongst
the most difficult to secure.
Hundreds of specialists contracting
firms in the UK use Emap Glenigan information at the tender
and main contract award stage. They need to follow the
project from the very early stages of the tender process
up until the appointment of a main contractor.
The information needs to be accurate
in order for them to approach the decision maker at the
right time and to secure that vital contract, for this,
Emap Glenigan provides the most comprehensive information
on all UK projects. One specialist sub-contractor commented
that after only 2 weeks with Emap Glenigan they had secured
a contract worth £1.5 million.
Back to top


“Plant Hire
firm identified £700k worth of business from Emap
Glenigan leads in just 3 months”
The UK’s top three plant hire
companies use Emap Glenigan information and one stated
that they “identified £700k worth of business
from Emap Glenigan in 3 months.”, proving that their
subscription is an essential service in establishing useful
contacts and building strong business relationships.
Plant Hire companies aren’t necessarily
interested in projects at early planning. That’s
why they use Emap Glenigan information at the main contract
award stage. We can tailor our information to suit their
requirements, ensuring that they only receive the data
relevant to their business. With over 400 contract awards
each week Emap Glenigan consistently delivers a wealth
of opportunities throughout the UK.
Back to top


“Spotting
staff requirements is made simple for Recruitment Agencies”
A wide range of recruitment consultants
use Emap Glenigan leads to identify staff requirements
across the board from office personnel, through I.T consultants
and even cleaning and security staff.
On the construction side Emap Glenigan
data can be used to establish requirements at the early
planning stage and once the main contractor has been announced.
They are looking to supply consultants and contractors
for all aspects of the project and by using this information
they can direct their resources straight to the heart
of the operation.
By using Emap Glenigan’s
data recruitment businesses can channel their resources
effectively and become more proactive by offering the
manpower directly when and where it is most needed.
Back to top


"Emap
Glenigan provide List Brokers with specific and tele-validated
information"
Emap Glenigan has details of every
planning application submitted for house extensions in
the UK – over 300,000 in 2002.
Captured at the planning stage and added
to our consumer database, these individuals are ready
to ‘extend and spend’, likely to be in the
middle to top income brackets, they are the countries
main purchasers of new cars, consumer publications, furniture
and foreign holidays.
Emap Glenigan’s live and active
database contains ‘clean’ information that
has been televalidated by a dedicated team of 70 researchers.
This in turn will enable clients to identify these social
groups, enabling them to be targeted as part of a marketing
campaign.
For example: Prestigious car companies
could approach a List Broker requiring them to provide
a complete listing of active architects. These highly
educated individuals are likely to be in the higher social
classes no doubt having a significant amount of disposable
income.
MOSAIC profiling shows that these individuals
are twice as likely to be ‘High Income families’
as the UK average and almost three times the average for
‘Country Dwellers.’ Less that 16% of this
list fall into the ‘Blue Collar Owners’, ‘Council
Flats’ and ‘Low Rise Council’ categories,
compared with the UK average of over 32%.
Back to top

“The UK’s
largest water company uses Emap Glenigan information for
better forecasting and improved billing”
Utility companies use the Emap Glenigan
data in a variety of ways.
The UK’s largest water company
uses this information for forecasting purposes. By strategically
forecasting pre-planning and early planning information
these companies are able to identify where to position
resources for future demand.
Other utility companies use the
information to update their billing records. Using Emap
Glenigan’s data and tracking conversion accurately
bill extension and new build projects they can adjust
their databases to ensure all customers are accurately
billed.
Back to top

“Housebuilders
spot potential sites and are ready to move when permission
is granted.”
Finding housing sites and then gaining
planning approval to develop them is becoming more and
more difficult for the UK’s housebuilding industry.
By using Emap Glenigan’s information
at the early planning stages housebuilders are able to
find suitable and available sites where planning permission
has been applied for or granted. Without this service
the process is time-consuming and expensive.
Emap Glenigan’s information is
sourced from a database of 50,000 planned or active construction
projects. Our researchers track each of theses projects
and updates are issued at any substantial movement in
the project’s status. This allows house builders
to approach the vendor direct way ahead of the competition.
Advanced house builders will also
use Emap Glenigan’s data for competitor analysis,
monitoring the developments of other house builders and
adjusting their planning strategy.
Back to top

“Tailored
information allows Mechanical & Electrical contractors
to target specific contracts”
Mechanical and Electrical contractors
use Emap Glenigan’s data to provide precise contact
information essential in winning these types of contracts.
Emap Glenigan spot if the mechanical and electrical contract
is be nominated and give details as to who the key decision
makers are.
Emap Glenigan’s project information
also lists specific details of the architects, mechanical
and electrical consultants and main contractors working
on those schemes.
Every lead from the Emap Glenigan database
has been extensively researched and provides Mechanical
& Electrical contractors with specific information
on up to 11 types of heating, 9 types of lifts and other
primary categories such as security, sprinkler systems,
air Conditioning and access controls.
With a unique tailored access
system, Emap Glenigan clients only receive leads relevant
to their business.
Back to top

"Financial
companies target a unique audience with Emap Glenigan
information"
A number of leading financial institutions use Emap Glenigan’s
consumer database to fuel their direct mail campaigns.
This unique database provides details of every planning
application submitted for house extensions in the UK –
over 300,000 in 2002.
By integrating this ‘live’,
fully researched database into their existing marketing
plans financial companies can then target a unique audience,
knowing all the facts. They can put the right services
directly on the doorstep of the right individual. Whether
it is finance for home improvements or a credit facility
for personal spending.
MOSAIC profiling shows that these individuals
are twice as likely to be ‘High Income families’
as the UK average and almost three times the average for
‘Country Dwellers.’ Less that 16% of this
list fall into the ‘Blue Collar Owners’, ‘Council
Flats’ and ‘Low Rise Council’ categories,
compared with the UK average of over 32%.
Back to top
|