Marketing campaign results soar thanks to online
database
UNIT4 Collaboration Software is a computer software specialist
based in Reading, first subscribing to Glenigan in 2006. The
company has achieved response rates of over 4% from direct mail
campaigns using the online database.
Using the mail merge facility available from the site, Stuart
Hall-Cooper, Marketing Manager, segments the database and mails
relevant companies with information on the business. Stuart
explains that the relationship information available from the
service overcomes the problem of not being able to identify the
right contacts to target with mailshots.
"The main benefit of the information is literally to help us win
more new business. I can rely on the accuracy of the information
and it is quicker to use than trying to access companies directly
through their website."
Stuart also comments "Using the mail merge facility on the
database makes the direct mail process straightforward."
The information UNIT4 Collaboration Software receives also acts
as sales intelligence, allowing the company to identify businesses
they wish to work with. Instead of merely looking around the
target's website, Stuart can gain a more rounded picture by
searching on the database. "I can see what projects they are
working on and who they are working with. This provides better
preparation than looking on their website alone."
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