Subscription reduces risk in targeting new sectors
Interface Ltd, based in Halifax, is a worldwide leader in the
manufacture of modular commercial flooring. Interface has been a
Glenigan subscriber for 5 years.
Helen Tullett, business development manager for hospitality and
leisure, uses the system to maintain a strong awareness of the
marketplace and identify new market opportunities. Helen’s recent
role has been to take the company in a new direction by targeting
the hospitality and leisure sector.
“Glenigan has been invaluable in establishing and managing a new
part of the company. It has enabled me to keep abreast of the
market and explore a sector we hadn’t previously targeted. Using
the system to obtain the contacts and identify the key players in
the market is vital. It reduces risk and makes my working day more
efficient. We don’t waste time in the wrong areas.”
Recent training helped Helen make the most of her subscription
and reduce her workload. “I really enjoyed the training and it was
tailored exactly to fit me and my job role – looking purely at my
sector. It was detailed without being overly complicated. The
‘favourites’ function alerts me to any important updates as and
when they happen, which has helped me cut down my workload in terms
of research.”
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